{"title":"Beauty of Joseon","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 10.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; color: black;\"\u003eBeauty of Joseon takes ancient herbal ingredients, like rice and ginseng, rooted in traditional Korean medicine, and reworks them into modern, lightweight products built for everyday wear. Rice brings deep hydration and brightening, while ginseng offers antioxidant support that helps firm and strengthen the skin over time.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf-50-50ml","title":"Relief Sun Rice + Probiotics 50ml","description":"\u003cp data-start=\"75\" data-end=\"429\"\u003eA lightweight, non-greasy sunscreen that combines high UV protection with nourishing skincare benefits. Enriched with rice extract and grain probiotics, it deeply hydrates and strengthens the skin barrier while providing a smooth, radiant finish. The creamy yet weightless texture blends effortlessly without leaving a white cast or sticky residue.\u003c\/p\u003e\n\n\u003cp data-start=\"431\" data-end=\"578\"\u003eIdeal for all skin types, including sensitive and dry skin, this sunscreen keeps the skin moisturized, protected, and glowing throughout the day.\u003c\/p\u003e\n\n\u003cp data-start=\"580\" data-end=\"599\"\u003e\u003cstrong data-start=\"580\" data-end=\"597\"\u003eWhy it works:\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\n\u003cul data-start=\"600\" data-end=\"1050\"\u003e\n\n \t\u003cli data-start=\"600\" data-end=\"695\"\u003e\n\n\u003cp data-start=\"602\" data-end=\"695\"\u003eRice Extract (30%) nourishes and brightens the skin, promoting a soft and healthy glow.\u003c\/p\u003e\n\n\u003c\/li\u003e\n\n \t\u003cli data-start=\"696\" data-end=\"806\"\u003e\n\n\u003cp data-start=\"698\" data-end=\"806\"\u003eGrain Probiotics Complex helps balance the skin’s microbiome and supports a strong, resilient barrier.\u003c\/p\u003e\n\n\u003c\/li\u003e\n\n \t\u003cli data-start=\"807\" data-end=\"867\"\u003e\n\n\u003cp data-start=\"809\" data-end=\"867\"\u003eNiacinamide refines skin tone and enhances radiance.\u003c\/p\u003e\n\n\u003c\/li\u003e\n\n \t\u003cli data-start=\"868\" data-end=\"951\"\u003e\n\n\u003cp data-start=\"870\" data-end=\"951\"\u003eLightweight cream texture absorbs quickly without greasiness or white cast.\u003c\/p\u003e\n\n\u003c\/li\u003e\n\n \t\u003cli data-start=\"952\" data-end=\"1050\"\u003e\n\n\u003cp data-start=\"954\" data-end=\"1050\"\u003eBroad-spectrum SPF50+ PA++++ shields against UVA and UVB rays while maintaining hydration.\u003c\/p\u003e\n\n\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"1052\" data-end=\"1250\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1067\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003eAs the final step of your morning skincare routine, apply a generous amount evenly to the face and neck. Reapply every 2–3 hours when exposed to sunlight for continuous protection.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45805083099309,"sku":"BOJ-RSRP-50-SC","price":389.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/4103\/6717\/files\/beauty-of-joseon-relief-sun-rice-and-probiotics-main-image-800-x-800.jpg?v=1773073434"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Ginseng Cleansing Oil 210ml","description":"\u003cp data-start=\"54\" data-end=\"364\"\u003eGently dissolve makeup, sunscreen, and daily impurities with this nourishing cleansing oil infused with Ginseng Seed Oil and traditional herbal extracts. Designed to cleanse deeply without clogging pores, this lightweight oil helps maintain skin balance while leaving the complexion clean, soft, and refreshed.\u003c\/p\u003e\n\n\u003cp data-start=\"366\" data-end=\"648\"\u003eThe silky oil texture glides effortlessly over the skin, emulsifying into a milky cleanser upon contact with water to remove residue without stripping moisture. Ideal as the first step in a double-cleansing routine, it suits all skin types — including sensitive and acne-prone skin.\u003c\/p\u003e\n\n\u003cp data-start=\"650\" data-end=\"942\"\u003e\u003cstrong data-start=\"650\" data-end=\"667\"\u003eWhy it works:\u003c\/strong\u003e\u003cbr data-start=\"667\" data-end=\"670\"\u003e• Ginseng Seed Oil nourishes and revitalises the skin\u003cbr data-start=\"723\" data-end=\"726\"\u003e• Effectively removes makeup, sunscreen, and excess sebum\u003cbr data-start=\"783\" data-end=\"786\"\u003e• Emulsifies cleanly without leaving a greasy residue\u003cbr data-start=\"839\" data-end=\"842\"\u003e• Helps maintain skin’s moisture balance\u003cbr data-start=\"882\" data-end=\"885\"\u003e• Gentle, non-irritating formula suitable for daily use\u003c\/p\u003e\n\n\u003cp data-start=\"944\" data-end=\"1211\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"944\" data-end=\"959\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"959\" data-end=\"962\"\u003eApply 2–3 pumps to dry hands and massage onto dry face, focusing on areas with makeup or sunscreen. Add a small amount of water to emulsify, then rinse thoroughly with lukewarm water. Follow with a water-based cleanser for a complete double cleanse.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45805091094701,"sku":"BOJ-GSCO-210-CL","price":419.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/4103\/6717\/files\/Beauty-of-Joseon-Ginseng-Cleansing-Oil_1.jpg?v=1773073456"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml","title":"Ground Rice \u0026 Honey Glow Mask 150ml","description":"\u003cp data-start=\"64\" data-end=\"380\"\u003eReveal smoother, brighter, and deeply nourished skin with this wash-off glow mask inspired by traditional Korean skincare rituals. Formulated with finely ground rice and Honey Extract, this multitasking mask gently exfoliates, hydrates, and enhances radiance while helping to refine skin texture and improve clarity.\u003c\/p\u003e\n\n\u003cp data-start=\"382\" data-end=\"630\"\u003eThe creamy texture with soft rice particles provides mild physical exfoliation without irritation, leaving skin soft, supple, and naturally glowing after each use. Ideal for all skin types, including sensitive skin, when used as a weekly treatment.\u003c\/p\u003e\n\n\u003cp data-start=\"632\" data-end=\"945\"\u003e\u003cstrong data-start=\"632\" data-end=\"649\"\u003eWhy it works:\u003c\/strong\u003e\u003cbr data-start=\"649\" data-end=\"652\"\u003e• Ground Rice gently exfoliates and brightens the complexion\u003cbr data-start=\"712\" data-end=\"715\"\u003e• Honey Extract deeply nourishes and boosts natural glow\u003cbr data-start=\"771\" data-end=\"774\"\u003e• Helps smooth rough texture and refine skin clarity\u003cbr data-start=\"826\" data-end=\"829\"\u003e• Hydrates while improving skin softness and elasticity\u003cbr data-start=\"884\" data-end=\"887\"\u003e• Gentle, non-stripping formula suitable for regular use\u003c\/p\u003e\n\n\u003cp data-start=\"947\" data-end=\"1196\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"947\" data-end=\"962\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"962\" data-end=\"965\"\u003eAfter cleansing, apply an even layer to dry skin, avoiding the eye and lip areas. Gently massage for light exfoliation, then leave on for 10–15 minutes. Rinse thoroughly with lukewarm water. Use 1–2 times per week for best results.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45805091127469,"sku":"BOJ-GRHGM-150-M","price":410.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/4103\/6717\/files\/Beauty_Of_Joseon_-_Ground_Rice_and_Honey_Glow_Mask_150ml_-_Seoulful_Skincare.jpg?v=1773073458"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf-50-pa-50ml","title":"Relief Sun Aqua Fresh Rice 50ml","description":"\u003cp data-start=\"78\" data-end=\"392\"\u003eProtect and hydrate your skin with this refreshing, water-light sunscreen formulated with Rice Extract and Panthenol (Vitamin B5). Designed to deliver strong broad-spectrum UV protection while soothing and moisturising the skin, this aqua-fresh formula absorbs quickly without white cast, greasiness, or heaviness.\u003c\/p\u003e\n\n\u003cp data-start=\"394\" data-end=\"604\"\u003eThe lightweight, lotion-to-water texture feels cooling and breathable on the skin, making it ideal for daily wear — even for sensitive and acne-prone skin. Skin is left calm, comfortable, and naturally radiant.\u003c\/p\u003e\n\n\u003cp data-start=\"606\" data-end=\"918\"\u003e\u003cstrong data-start=\"606\" data-end=\"623\"\u003eWhy it works:\u003c\/strong\u003e\u003cbr data-start=\"623\" data-end=\"626\"\u003e• SPF 50+ PA++++ provides high UVA and UVB protection\u003cbr data-start=\"679\" data-end=\"682\"\u003e• Rice Extract helps brighten and strengthen the skin barrier\u003cbr data-start=\"743\" data-end=\"746\"\u003e• Panthenol (Vitamin B5) soothes and deeply hydrates\u003cbr data-start=\"798\" data-end=\"801\"\u003e• Aqua-fresh, fast-absorbing texture with zero white cast\u003cbr data-start=\"858\" data-end=\"861\"\u003e• Ideal for sensitive skin and comfortable under makeup\u003c\/p\u003e\n\n\u003cp data-start=\"920\" data-end=\"1124\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"920\" data-end=\"935\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-start=\"935\" data-end=\"938\"\u003eAs the final step of your morning skincare routine, apply a generous amount evenly to the face and neck. Reapply every 2–3 hours when exposed to direct sunlight for continued protection.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45805091946669,"sku":"BOJ-RSAFR-50-SC","price":389.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/4103\/6717\/files\/Beauty_Of_Joseon_-_Relief_Sun_Aqua-Fresh_Rice_B5_SPF50_PA_-_Seoulful_Skincare.jpg?v=1773073459"},{"product_id":"glow-serum-rice-alpha-arbutin-30ml","title":"Glow Deep Serum: Rice + Alpha-Arbutin (30ml)","description":"\u003cp\u003eReveal a brighter, more even complexion with this lightweight glow-enhancing serum formulated with 68% Rice Bran Water and 2% Alpha-Arbutin. Designed to target dullness, dark spots, and uneven skin tone, this nourishing serum helps fade hyperpigmentation while delivering lasting hydration for smooth, radiant skin.\u003c\/p\u003e\u003cp\u003eThe silky, fast-absorbing texture glides effortlessly onto the skin without stickiness, making it perfect for daily use. Suitable for all skin types, it is especially beneficial for those concerned with pigmentation, post-acne marks, and lacklustre skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e68% Rice Bran Water deeply hydrates and enhances natural radiance\u003c\/li\u003e\n\u003cli\u003e2% Alpha-Arbutin helps reduce dark spots and uneven skin tone\u003c\/li\u003e\n\u003cli\u003eBrightens dull skin for a clearer, more luminous complexion\u003c\/li\u003e\n\u003cli\u003eProvides antioxidant protection while supporting the skin barrier\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing and toning, apply 2–3 drops to the face and gently pat until fully absorbed. Use morning and night, followed by moisturiser. Apply sunscreen during the day to protect the skin and maximise brightening results.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47202231582893,"sku":"BOJ-GDS-30-SR","price":369.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/4103\/6717\/files\/GlowDeepSerum_800x_2a8f7b6e-3ba8-42b6-a226-7f39a24ccee7.jpg?v=1786430312"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/4103\/6717\/collections\/Beauty_of_Joseon_6e095040-6a24-44ef-9bb5-9d2b48b5c3a5.png?v=1785861849","url":"https:\/\/createbeauty.co.za\/collections\/beauty-of-joseon.oembed","provider":"Create Beauty","version":"1.0","type":"link"}